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151027s2005 000 eng |
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|a eng
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|a 658.8
|b PE-W
|
| 100 |
1 |
|
|a Perreault, William D.
|
| 245 |
1 |
0 |
|a Basic marketing :
|b a global-managerial approach /
|c William D. Perreault, Jr., E. Jerome McCarthy.
|
| 250 |
|
|
|a 15th ed.
|
| 260 |
|
|
|a Boston, Mass. :
|b McGraw-Hill,
|c 2005.
|
| 300 |
|
|
|a xli, 793 [22] p. :
|b col. ill. ;
|c 28 cm.
|e 1 CD ROM (4 3/4 in.)
|
| 440 |
|
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 500 |
|
|
|a McCarthy's name appears first on the earlier edition.
|
| 504 |
|
|
|a Includes bibliographical references (p. 725-787) and indexes.
|
| 538 |
|
|
|a Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 700 |
1 |
|
|a McCarthy, E. Jerome
|q (Edmund Jerome)
|
| OWN |
|
|
|a LNN
|
| AVA |
|
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|a UDN50
|b LNN
|c English
|d 658.8PE-W
|e available
|t Error 5001 Not defined in file expand_doc_bib_avail.
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| 999 |
|
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|a From the UDN01
|
| AVA |
|
|
|a UDN50
|b LNN
|c English
|d 658.8PE-W
|e available
|t Error 5001 Not defined in file expand_doc_bib_avail.
|f 1
|g 0
|h N
|i 0
|j AN
|k 1
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| TYP |
|
|
|a Monograph
|
| TYP |
|
|
|a Printed language
|
| 980 |
|
|
|a Mạng thư viện Đại học Đà Nẵng
|
