Basic marketing : a global-managerial approach /

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Basic marketing : a global-managerial approach /

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书目详细资料
主要作者:	Perreault, William D.
其他作者:	McCarthy, E. Jerome
格式:	图书
语言:	English
出版:	Boston, Mass. : McGraw-Hill, 2005.
版:	15th ed.
丛编:	McGraw-Hill/Irwin series in marketing
主题:	Marketing > Management.
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