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An investigation into linguistic features in advertising slogans of cosmetic products in English and Vietnamese

This thesis was to study the lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a col...

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Autor principal: Lê, Lê Lộc Uyển.
Altres autors: Phan Van Hoa Assoc.Prof.Dr. (huong dan)
Format: Llibre
Idioma:English
Publicat: ĐHĐN. 2014
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