An investigation into linguistic features in advertising slogans of cosmetic products in English and Vietnamese

This thesis was to study the lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a col...

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Auteur principal: Lê, Lê Lộc Uyển.
Autres auteurs: Phan Van Hoa Assoc.Prof.Dr. (huong dan)
Format: Livre
Langue:English
Publié: ĐHĐN. 2014
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng