Consumer behaviour : implications for marketing strategy /

Consumer behaviour : implications for marketing strategy /

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書目詳細資料
主要作者: Neal, Cathy.
格式: 圖書
語言:English
出版: Sydney; New York : Irwin/McGraw-Hill, 1999.
版:2nd edition.
主題:
Consumer.
Market.
Consumer behaviour > Australia.
Market surveys > Australia.
Consumer behaviour > Australia > Case studies.
Market surveys > Australia > Case studies.
Consumer behaviour > New Zealand.
Market surveys > New Zealand.
Consumer behaviour > New Zealand > Case studies.
Market surveys > New Zealand > Case studies.
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100 1 |a Neal, Cathy. 
245 0 0 |a Consumer behaviour :  |b implications for marketing strategy /  |c Cathy Neal. 
250 |a 2nd edition. 
260 |a Sydney; New York :  |b Irwin/McGraw-Hill,  |c 1999. 
300 |a xiv, 1v. (various pagings) :  |b ill. 
630 0 4 |a Consumer. 
630 0 4 |a Market. 
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650 0 4 |a Market surveys  |z Australia. 
650 0 4 |a Consumer behaviour  |z Australia  |x Case studies. 
650 0 4 |a Market surveys  |z Australia  |x Case studies. 
650 0 4 |a Consumer behaviour  |z New Zealand. 
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650 0 4 |a Consumer behaviour  |z New Zealand  |x Case studies. 
650 0 4 |a Market surveys  |z New Zealand  |x Case studies. 
OWN |a DUT 
999 |a From the UDN01 
TYP |a Monograph 
TYP |a Printed language 
980 |a Mạng thư viện Đại học Đà Nẵng 

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