New product development : a reader /

Success and failure in new product development. The strategic dimension of new product development. New product development models. The early stages of the new product development process. Later stages of the NPD process. The development of new services. Organizational interfaces in new product deve...

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Détails bibliographiques
Autres auteurs: Hart, Susan (Éditeur intellectuel)
Format: Livre
Langue:English
Publié: London : The Dryden Press, 1996.
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