New product development : a reader /
Success and failure in new product development. The strategic dimension of new product development. New product development models. The early stages of the new product development process. Later stages of the NPD process. The development of new services. Organizational interfaces in new product deve...
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
London :
The Dryden Press,
1996.
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| Matèries: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumari: | Success and failure in new product development. The strategic dimension of new product development. New product development models. The early stages of the new product development process. Later stages of the NPD process. The development of new services. Organizational interfaces in new product development. |
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| Descripció física: | xiv, 508 p. : ill. ; 24.5cm. |
| ISBN: | 0030990092 |