Radio-television-cable management /
Managing electronic mass media systems. Theories of managing. Principles of managing and the manager's role. Profiles of middle managers. Managing media personnel. Managers and media Audiences. Managing local programming. Managers and national programming...
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Boston :
McGraw-Hill,
1998.
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| Edizione: | 3rd ed. |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Riassunto: | Managing electronic mass media systems. Theories of managing. Principles of managing and the manager's role. Profiles of middle managers. Managing media personnel. Managers and media Audiences. Managing local programming. Managers and national programming... |
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| Descrizione fisica: | xix, 554 p. : ill. ; 26cm. |
| ISBN: | 0697132374 |