Radio-television-cable management /
Managing electronic mass media systems. Theories of managing. Principles of managing and the manager's role. Profiles of middle managers. Managing media personnel. Managers and media Audiences. Managing local programming. Managers and national programming...
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| Diğer Yazarlar: | |
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Boston :
McGraw-Hill,
1998.
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| Edisyon: | 3rd ed. |
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Etiketle
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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