Radio-television-cable management /
Managing electronic mass media systems. Theories of managing. Principles of managing and the manager's role. Profiles of middle managers. Managing media personnel. Managers and media Audiences. Managing local programming. Managers and national programming...
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| Главный автор: | |
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| Другие авторы: | |
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| Язык: | English |
| Опубликовано: |
Boston :
McGraw-Hill,
1998.
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| Редактирование: | 3rd ed. |
| Предметы: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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