Radio-television-cable management /
Managing electronic mass media systems. Theories of managing. Principles of managing and the manager's role. Profiles of middle managers. Managing media personnel. Managers and media Audiences. Managing local programming. Managers and national programming...
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| Autor principal: | |
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| Outros Autores: | |
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Boston :
McGraw-Hill,
1998.
|
| Edição: | 3rd ed. |
| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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