Radio-television-cable management /

Managing electronic mass media systems. Theories of managing. Principles of managing and the manager's role. Profiles of middle managers. Managing media personnel. Managers and media Audiences. Managing local programming. Managers and national programming...

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Dades bibliogràfiques
Autor principal: Brown, James A. 1932-
Altres autors: Quaal, Ward L.
Format: Llibre
Idioma:English
Publicat: Boston : McGraw-Hill, 1998.
Edició:3rd ed.
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