Retail management : a strategic approach /

This book has eight parts: An Overview of Strategic Retail Management, Situation Analysis, Targeting Customers and Gathering Information, Choosing A Store Location, Managing a Retail Business, Merchandise Management and Pricing, Communicating with the Customer, and Planning for the Future.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Berman, Barry.
Diğer Yazarlar: Evans, Joel R.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Upper Saddle River, NJ : Prentice Hall, 1998.
Edisyon:7th ed.
Konular:
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