Event management in leisure and tourism /
Introduction to events. Management. Organisation and communication. Funding. Marketing. Event evaluation. Practical event management. Sources of help, advice and support.
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| 1. autor: | |
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| Format: | Książka |
| Język: | English |
| Wydane: |
Harlow, England :
Addison Wesley Longman,
1998.
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Streszczenie: | Introduction to events. Management. Organisation and communication. Funding. Marketing. Event evaluation. Practical event management. Sources of help, advice and support. |
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| Opis fizyczny: | xii, 200 p. : ill. ; 24.5cm. |
| ISBN: | 0582357063 |