Event management in leisure and tourism /
Introduction to events. Management. Organisation and communication. Funding. Marketing. Event evaluation. Practical event management. Sources of help, advice and support.
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Harlow, England :
Addison Wesley Longman,
1998.
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| Soggetti: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Riassunto: | Introduction to events. Management. Organisation and communication. Funding. Marketing. Event evaluation. Practical event management. Sources of help, advice and support. |
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| Descrizione fisica: | xii, 200 p. : ill. ; 24.5cm. |
| ISBN: | 0582357063 |