Event management in leisure and tourism /

Introduction to events. Management. Organisation and communication. Funding. Marketing. Event evaluation. Practical event management. Sources of help, advice and support.

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Dades bibliogràfiques
Autor principal: Watt, David C., 1951-
Format: Llibre
Idioma:English
Publicat: Harlow, England : Addison Wesley Longman, 1998.
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Descripció
Sumari:Introduction to events. Management. Organisation and communication. Funding. Marketing. Event evaluation. Practical event management. Sources of help, advice and support.
Descripció física:xii, 200 p. : ill. ; 24.5cm.
ISBN:0582357063