Event management in leisure and tourism /
Introduction to events. Management. Organisation and communication. Funding. Marketing. Event evaluation. Practical event management. Sources of help, advice and support.
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| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Harlow, England :
Addison Wesley Longman,
1998.
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| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01095cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 000047994 | ||
| 003 | 7690 | ||
| 005 | 20030313083752.0 | ||
| 008 | 010316|1998 vm 000 eng | ||
| 020 | |a 0582357063 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 338.4779 |b WA-D |
| 100 | 1 | |a Watt, David C., |d 1951- | |
| 245 | 0 | 0 | |a Event management in leisure and tourism / |c David C. Watt. |
| 260 | |a Harlow, England : |b Addison Wesley Longman, |c 1998. | ||
| 300 | |a xii, 200 p. : |b ill. ; |c 24.5cm. | ||
| 520 | 3 | |a Introduction to events. Management. Organisation and communication. Funding. Marketing. Event evaluation. Practical event management. Sources of help, advice and support. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Tourism. |
| 650 | 0 | 4 | |a Tourism. |
| 650 | 0 | 4 | |a Special events |x Marketing. |
| 650 | 0 | 4 | |a Special days |x Planning. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||