Marketing globally : planning and practice /
This book contains four parts: The World Environment of International Marketing; Assessing the International Marketing Environment; Implementing International Marketing Strategies; and Coordinating and Controlling Marketing Programs.
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Lincolnwood, Ill. :
NTC Business Books,
1998.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumario: | This book contains four parts: The World Environment of International Marketing; Assessing the International Marketing Environment; Implementing International Marketing Strategies; and Coordinating and Controlling Marketing Programs. |
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| Descripción Física: | xxv, 518 p. : ill., maps ; 23cm. |
| ISBN: | 0844233080 |