Marketing globally : planning and practice /

This book contains four parts: The World Environment of International Marketing; Assessing the International Marketing Environment; Implementing International Marketing Strategies; and Coordinating and Controlling Marketing Programs.

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Samli, A. Coskun.
अन्य लेखक: Hill, John S.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Lincolnwood, Ill. : NTC Business Books, 1998.
विषय:
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विवरण
सारांश:This book contains four parts: The World Environment of International Marketing; Assessing the International Marketing Environment; Implementing International Marketing Strategies; and Coordinating and Controlling Marketing Programs.
भौतिक वर्णन:xxv, 518 p. : ill., maps ; 23cm.
आईएसबीएन:0844233080