Marketing globally : planning and practice /
This book contains four parts: The World Environment of International Marketing; Assessing the International Marketing Environment; Implementing International Marketing Strategies; and Coordinating and Controlling Marketing Programs.
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
1998.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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