Copywriting by design : bringing ideas to life with words and images /

This book is divided into six parts: What's the Big Idea?; Bringing the Visuals to Life; Putting Words into Action; Creating Reality from Thin Air; The Great Outdoors; and The Bottom Line for You.

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Détails bibliographiques
Auteur principal: Herzbrun, David.
Format: Livre
Langue:English
Publié: Lincolnwood, Ill. : NTC Business Books, 1997.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Description
Résumé:This book is divided into six parts: What's the Big Idea?; Bringing the Visuals to Life; Putting Words into Action; Creating Reality from Thin Air; The Great Outdoors; and The Bottom Line for You.
Description matérielle:vii, 177 p. : ill. ; 28cm.
ISBN:0844236713