Creative strategy in advertising

1. creativity 2.Branding 3. Diversity 4.Fact Finding 5. Strategy 6. Ideas 7. Words on Paper 8.Layouts 9. Radio 10. Television 11. Direct Maketing 12.The internet 13. Integratea maketing 14. Client Pitches

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Bibliographic Details
Main Author: Drewniany, Bonnie L.
Other Authors: Bonnie L. Drewniany; A. Jerome Jewler
Language:Undetermined
English
Published: Australia,[London] Wadsworth Cengage Learning 2008
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh