Fundamentals of copy and layout /

Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publica...

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Detalles Bibliográficos
Autor principal: Book, Albert C.
Otros Autores: Schick, C. Dennis.
Formato: Libro
Lenguaje:English
Publicado: Lincolnwood, Ill. : National Textbook Company, 1997.
Edición:3rd ed.
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