Fundamentals of copy and layout /

Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publica...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Book, Albert C.
Awduron Eraill: Schick, C. Dennis.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Lincolnwood, Ill. : National Textbook Company, 1997.
Rhifyn:3rd ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng