Creative strategy in advertising

I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what the...

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Detalles Bibliográficos
Autor principal: Bonnie L. Drewniany
Otros Autores: Bonnie L. Drewniany; A. Jerome Jewler
Lenguaje:Undetermined
English
Publicado: Boston, MA, USA Thomson/Wadsworth 2008
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