Creative strategy in advertising

I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the fields of Advertising, PR, and Design who all reviewed this text and found its contents to support what the...

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Bibliographic Details
Main Author: Bonnie L. Drewniany
Other Authors: Bonnie L. Drewniany; A. Jerome Jewler
Language:Undetermined
English
Published: Boston, MA, USA Thomson/Wadsworth 2008
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh