Marketing for managers /

The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing

Uloženo v:
Podrobná bibliografie
Hlavní autor: Mercer, David, 1940-
Médium: Kniha
Jazyk:English
Vydáno: London : Orion Business Books, 1998
Témata:
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng