Marketing for managers /
The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
London :
Orion Business Books,
1998
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sažetak: | The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing |
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| Opis: | 153 p.; 19.7cm |
| ISBN: | 075281382X |