Marketing for managers /
The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing
Gorde:
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| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
London :
Orion Business Books,
1998
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Gaia: | The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing |
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| Deskribapen fisikoa: | 153 p.; 19.7cm |
| ISBN: | 075281382X |