Marketing for managers /
The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
London :
Orion Business Books,
1998
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| الملخص: | The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing |
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| وصف مادي: | 153 p.; 19.7cm |
| ردمك: | 075281382X |