Marketing for managers /
The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Orion Business Books,
1998
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing |
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| Physical Description: | 153 p.; 19.7cm |
| ISBN: | 075281382X |