Marketing for managers /
The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
London :
Orion Business Books,
1998
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| Soggetti: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Riassunto: | The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing |
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| Descrizione fisica: | 153 p.; 19.7cm |
| ISBN: | 075281382X |