Marketing for managers /
The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing
Gorde:
| Egile nagusia: | Mercer, David, 1940- |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
London :
Orion Business Books,
1998
|
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Antzeko izenburuak
-
Marketing : the encyclopedic dictionary /
nork: Mercer, David Steuart.
Argitaratua: (1999) -
Strategic market management /
nork: Aaker, David A.
Argitaratua: (1995) -
Marketing management
nork: Kotler, Philip
Argitaratua: (2016) -
Marketing management
nork: Kotler, Philip
Argitaratua: (2003) -
Strategic market management /
nork: Aaker, David A.
Argitaratua: (2005)


