Marketing for managers /

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Marketing for managers /

The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing

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Dades bibliogràfiques
Autor principal:	Mercer, David, 1940-
Format:	Llibre
Idioma:	English
Publicat:	London : Orion Business Books, 1998
Matèries:	Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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