Marketing for managers /
The philosophy of marketing. The customer as hero. Listening to your customers. What product? What service? Sales talk. Mass advertising. Planning for success. Long-range marketing
Zapisane w:
| 1. autor: | Mercer, David, 1940- |
|---|---|
| Format: | Książka |
| Język: | English |
| Wydane: |
London :
Orion Business Books,
1998
|
| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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