Marketing in hospitality and tourism : a consumer focus /

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Marketing in hospitality and tourism : a consumer focus /

This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication.

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Bibliografske podrobnosti
Format:	Knjiga
Jezik:	English
Izdano:	London : Cassell, 1994.
Teme:	Marketing. Tourism. Hospitality industry > Marketing. Tourism > Marketing.
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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