Marketing in hospitality and tourism : a consumer focus /

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Marketing in hospitality and tourism : a consumer focus /

This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication.

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Bibliografiske detaljer
Format:	Bog
Sprog:	English
Udgivet:	London : Cassell, 1994.
Fag:	Marketing. Tourism. Hospitality industry > Marketing. Tourism > Marketing.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Marketing for hospitality and tourism /
af: Kotler, Philip, 1931-
Udgivet: (1999)

Marketing for hospitality and tourism /
Udgivet: (2017)

Marketing for hospitality and tourism
af: Kotler, Philip
Udgivet: (2010)

Marketing for Hospitality and Tourism (7th Edition - Global Edition)
af: Philip, Kotler, et al.
Udgivet: (2025)

Marketing for Hospitality and Tourism (8th Edtion - Global Edition)
af: Philip, Kotler, et al.
Udgivet: (2024)

Hospitality and travel marketing /
af: Morrison, Alastair M.
Udgivet: (2002)

Linking marketing efforts to financial outcome : An exploratory study in tourism and hospitality contexts /
af: Denizci, Basak.

Marketing Tourism and Hospitality: Concepts and Cases
af: Richard, George
Udgivet: (2025)

Marketing in travel and tourism /
af: Middleton, Victor T. C.
Udgivet: (1994)

The management of small tourism and hospitality firms /
Udgivet: (1998)

Marketing for tourism /
af: Holloway, J. Christopher.
Udgivet: (1995)

Marketing communications in tourism and hospitality : concepts, strategies and cases
af: McCabe, Scott
Udgivet: (2015)

Marketing Communications in Tourism and Hospitality
af: Scott, McCabe
Udgivet: (2025)

Social Media Marketing in Tourism and Hospitality
af: Minazzi, Roberta
Udgivet: (2015)

Marketing in travel and tourism
af: Middleton, Victor T.C., et al.
Udgivet: (2015)

Marketing in travel and tourism /
af: Middleton, Victor T. C.
Udgivet: (2001)

Global alliances in tourism and hospitality management /
Udgivet: (2000)

Hospitality & tourism : an introduction to the industry /
Udgivet: (1998)

Marketing South African tourism
af: George, Richard
Udgivet: (2004)

Managing Tourism and Hospitality Services: Theory and International Applications
af: Prideaux, Bruce, et al.
Udgivet: (2014)

Marketing for hospitality and tourism
af: Kotler, Philip
Udgivet: (2003)

Marketing hospitality /
af: Hsu, Cathy H. C.
Udgivet: (2002)

Consumer Behavior in Tourism and Hospitality Research
af: Alain, Decrop, et al.
Udgivet: (2024)

Improving tourism and hospitality services
af: Laws, Eric
Udgivet: (2004)

Marketing for tourism
af: Holloway, J. Christopher
Udgivet: (2004)

The economics of leisure and tourism /
af: Tribe, John.
Udgivet: (1999)

Tourism management /
af: Weaver, David B.
Udgivet: (2000)

Starts to go : a guide to statistics for hospitality, leisure, and tourism /
af: Buglear, John.
Udgivet: (2000)

Destination marketing : an integrated marketing communication approach
af: Pike, Steven
Udgivet: (2015)

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
af: Saurabh, Kumar Dixit
Udgivet: (2024)

Marketing for hospitality and tourism
Udgivet: (2017)

Hospitality Marketing An Introduction
af: David, Bowie, et al.
Udgivet: (2025)

Tourism management
af: Weaver, David
Udgivet: (2006)

E-commerce and information technology in hospitality & tourism
af: Zhou, Zongqing
Udgivet: (2015)

Marketing in travel and tourism
af: Middleton, Victor T. C.
Udgivet: (2009)

La prévision-prospective en gestion : tourisme, loisir, culture /
af: Stafford, Jean.
Udgivet: (2000)

Marketing for hospitality and tourism
af: Kotler, Philip
Udgivet: (2014)

Marketing Hospitality (3th Edition)
af: H. Cathy, C. Hsu, et al.
Udgivet: (2025)

The family business in tourism and hospitality
af: Getz, Donald, et al.
Udgivet: (2015)

Management and Marketing of Wine Tourism Business
af: Sigala, Marianna, et al.
Udgivet: (2019)