Marketing in hospitality and tourism : a consumer focus /
This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication.
Bewaard in:
| Formaat: | Boek |
|---|---|
| Taal: | English |
| Gepubliceerd in: |
London :
Cassell,
1994.
|
| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01040cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000048198 | ||
| 003 | 7904 | ||
| 005 | 20030313142450.0 | ||
| 008 | 010316|1994 vm 000 eng | ||
| 020 | |a 0304328251 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 338.479100688 |b Ma-H |
| 245 | 0 | 0 | |a Marketing in hospitality and tourism : |b a consumer focus / |c Richard Teare .. [et al.] |
| 260 | |a London : |b Cassell, |c 1994. | ||
| 300 | |a viii, 312 p. : |b ill. ; |c 24.5cm. | ||
| 520 | 3 | |a This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Tourism. |
| 650 | 0 | 4 | |a Hospitality industry |x Marketing. |
| 650 | 0 | 4 | |a Tourism |x Marketing. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||