Marketing in hospitality and tourism : a consumer focus /
This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication.
Sparad:
| Materialtyp: | Bok |
|---|---|
| Språk: | English |
| Publicerad: |
London :
Cassell,
1994.
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| Ämnen: | |
| Taggar: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sammanfattning: | This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication. |
|---|---|
| Fysisk beskrivning: | viii, 312 p. : ill. ; 24.5cm. |
| ISBN: | 0304328251 |