Marketing in hospitality and tourism : a consumer focus /
This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication.
Gorde:
| Formatua: | Liburua |
|---|---|
| Hizkuntza: | English |
| Argitaratua: |
London :
Cassell,
1994.
|
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Gaia: | This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication. |
|---|---|
| Deskribapen fisikoa: | viii, 312 p. : ill. ; 24.5cm. |
| ISBN: | 0304328251 |