Marketing in hospitality and tourism : a consumer focus /
This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication.
שמור ב:
| פורמט: | ספר |
|---|---|
| שפה: | English |
| יצא לאור: |
London :
Cassell,
1994.
|
| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| סיכום: | This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication. |
|---|---|
| תיאור פיזי: | viii, 312 p. : ill. ; 24.5cm. |
| ISBN: | 0304328251 |