Marketing in hospitality and tourism : a consumer focus /
This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication.
Na minha lista:
| Formato: | Livro |
|---|---|
| Idioma: | English |
| Publicado em: |
London :
Cassell,
1994.
|
| Assuntos: | |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Resumo: | This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication. |
|---|---|
| Descrição Física: | viii, 312 p. : ill. ; 24.5cm. |
| ISBN: | 0304328251 |