Marketing in hospitality and tourism : a consumer focus /
This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication.
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| Format: | Book |
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| Language: | English |
| Published: |
London :
Cassell,
1994.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication. |
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| Physical Description: | viii, 312 p. : ill. ; 24.5cm. |
| ISBN: | 0304328251 |