Strategic sport marketing /

This book is about: Identification of marketing opportunities; Strategy determination; Strategy implementation, evaluation and adjustment.

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Detalles Bibliográficos
Autor principal: Shilbury, David.
Otros Autores: Quick, Shayne., Westerbeek, Hans.
Formato: Libro
Lenguaje:English
Publicado: St. Leonards, NSW : Allen and Unwin, 1998.
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Descripción
Sumario:This book is about: Identification of marketing opportunities; Strategy determination; Strategy implementation, evaluation and adjustment.
Descripción Física:xiii, 320 p. : ill. ; 23cm.
ISBN:1864484616