Strategic sport marketing /

This book is about: Identification of marketing opportunities; Strategy determination; Strategy implementation, evaluation and adjustment.

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書誌詳細
第一著者: Shilbury, David.
その他の著者: Quick, Shayne., Westerbeek, Hans.
フォーマット: 図書
言語:English
出版事項: St. Leonards, NSW : Allen and Unwin, 1998.
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その他の書誌記述
要約:This book is about: Identification of marketing opportunities; Strategy determination; Strategy implementation, evaluation and adjustment.
物理的記述:xiii, 320 p. : ill. ; 23cm.
ISBN:1864484616