Strategic sport marketing /
This book is about: Identification of marketing opportunities; Strategy determination; Strategy implementation, evaluation and adjustment.
Zapisane w:
| 1. autor: | |
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| Kolejni autorzy: | , |
| Format: | Książka |
| Język: | English |
| Wydane: |
St. Leonards, NSW :
Allen and Unwin,
1998.
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01151cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000048281 | ||
| 003 | 7991 | ||
| 005 | 20030326140925.0 | ||
| 008 | 010322|1998 vm 000 eng | ||
| 020 | |a 1864484616 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 796.0698 |b SH-D |
| 100 | 1 | |a Shilbury, David. | |
| 245 | 0 | 0 | |a Strategic sport marketing / |c David Shilbury, Shayne Quick and Hans Westerbeek. |
| 260 | |a St. Leonards, NSW : |b Allen and Unwin, |c 1998. | ||
| 300 | |a xiii, 320 p. : |b ill. ; |c 23cm. | ||
| 520 | 3 | |a This book is about: Identification of marketing opportunities; Strategy determination; Strategy implementation, evaluation and adjustment. | |
| 630 | 0 | 4 | |a Sports. |
| 630 | 0 | 4 | |a Sports sponsorship. |
| 650 | 0 | 4 | |a Sports |x Management. |
| 650 | 0 | 4 | |a Sports sponsorship. |
| 650 | 0 | 4 | |a Sports |x Economic aspects. |
| 700 | 1 | |a Quick, Shayne. | |
| 700 | 1 | |a Westerbeek, Hans. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||