Essentials of marketing /

This book is about: The world of marketing; Analyzing marketing opportunities; Product and distribution decisions; ...

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書目詳細資料
主要作者: Lamb, Charles W.
其他作者: Hair, Joseph F., McDaniel, Carl D.
格式: 圖書
語言:English
出版: Australia ; United States : South-Western College, 2001.
版:2nd ed.
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實物特徵
總結:This book is about: The world of marketing; Analyzing marketing opportunities; Product and distribution decisions; ...
實物描述:xxviii, 579 p. : col. ill. ; 27.5cm.
ISBN:0324043767