Essentials of marketing /

This book is about: The world of marketing; Analyzing marketing opportunities; Product and distribution decisions; ...

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Bibliographic Details
Main Author: Lamb, Charles W.
Other Authors: Hair, Joseph F., McDaniel, Carl D.
Format: Book
Language:English
Published: Australia ; United States : South-Western College, 2001.
Edition:2nd ed.
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Institutions: Mạng thư viện Đại học Đà Nẵng