Essentials of marketing /
This book is about: The world of marketing; Analyzing marketing opportunities; Product and distribution decisions; ...
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | , |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Australia ; United States :
South-Western College,
2001.
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| Udgivelse: | 2nd ed. |
| Fag: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01133cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000048315 | ||
| 003 | 8028 | ||
| 005 | 20030312133840.0 | ||
| 008 | 010321|2001 vm 000 eng | ||
| 020 | |a 0324043767 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b LA-C |
| 100 | 1 | |a Lamb, Charles W. | |
| 245 | 0 | 0 | |a Essentials of marketing / |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | |a 2nd ed. | ||
| 260 | |a Australia ; United States : |b South-Western College, |c 2001. | ||
| 300 | |a xxviii, 579 p. : |b col. ill. ; |c 27.5cm. | ||
| 520 | 3 | |a This book is about: The world of marketing; Analyzing marketing opportunities; Product and distribution decisions; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing |z Australia |x Management. |
| 700 | 1 | |a Hair, Joseph F. | |
| 700 | 1 | |a McDaniel, Carl D. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||