IMC : an integrated marketing communications exercise /

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IMC : an integrated marketing communications exercise /

Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...

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Podrobná bibliografie
Hlavní autor:	Jakacki, Bernard C.
Médium:	Kniha
Jazyk:	English
Vydáno:	Cincinnati OH : South-Western College, 2001.
Vydání:	2nd ed.
Témata:	Tourism. Advertising. Tourist trade. Tourist trade > Marketing. Communication in marketing. Public relations.
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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