IMC : an integrated marketing communications exercise /

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IMC : an integrated marketing communications exercise /

Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Jakacki, Bernard C.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Cincinnati OH : South-Western College, 2001.
Rhifyn:	2nd ed.
Pynciau:	Tourism. Advertising. Tourist trade. Tourist trade > Marketing. Communication in marketing. Public relations.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Marketing for tourism
gan: Holloway, J. Christopher
Cyhoeddwyd: (2004)

Advertising in tourism and leisure /
gan: Morgan, Nigel
Cyhoeddwyd: (2000)

The business of tour operations /
gan: Yale, Pat.
Cyhoeddwyd: (2000)

Tourism :
gan: Wall, Geoffrey
Cyhoeddwyd: (2006)

Tourism management
gan: Leiper, Neil
Cyhoeddwyd: (2004)

Marketing du lịch
gan: Trần, Ngọc Nam
Cyhoeddwyd: (2005)

Tourism :
gan: Hall, C. Michael
Cyhoeddwyd: (2005)

Kinh tế du lịch
gan: Nguyễn Hồng Giáp
Cyhoeddwyd: (2002)

Tourism principles and practice
Cyhoeddwyd: (2005)

Quản trị kinh doanh lữ hành
gan: Nguyễn, Văn Mạnh
Cyhoeddwyd: (2006)

Giáo trình kinh tế du lịch khách sạn :
gan: Đinh, Thị Thư
Cyhoeddwyd: (2005)

Giáo trình kinh tế du lịch
gan: Nguyễn, Văn Đính
Cyhoeddwyd: (2006)

Giáo trình tổng quan du lịch :
gan: Trần, Thị Thúy Lan
Cyhoeddwyd: (2005)

Đường vào nghề du lịch
gan: Hồng Vân
Cyhoeddwyd: (2006)

Giáo trình nghiệp vụ kinh doanh lữ hành :
gan: Hà, Thùy Linh
Cyhoeddwyd: (2006)

Một số giải pháp nâng cao hoạt động hoạt động Marketing điện tử tại công ty TNHH MTV Trí Đạt Tourist
gan: Lê, Thị Phương
Cyhoeddwyd: (2025)

Giải pháp phát triển các sản phẩm lưu niệm từ nghề truyền thống ở huyện Phong Điền Thành phố Cần Thơ đáp ứng nhu cầu khách du lịch :
gan: Lê, Thị Hồng Nhiên
Cyhoeddwyd: (2016)

Tourism and Hospitality Marketing
gan: Dickman, Sharron
Cyhoeddwyd: (1999)

Giáo trình thống kê du lịch
gan: Hoàng, Oanh
Cyhoeddwyd: (2005)

Kinh tế du lịch và du lịch học
gan: Đổng, Ngọc Minh
Cyhoeddwyd: (2001)

Luật kinh doanh du lịch
gan: Trịnh, Xuân Dũng
Cyhoeddwyd: (2001)

Luật du lịch năm 2005
Cyhoeddwyd: (2005)

Tìm hiểu luật du lịch năm 2005
gan: Nguyễn, Ngọc Dũng
Cyhoeddwyd: (2005)

Luật du lịch Việt Nam 2005 (có hiệu lực từ 01-01-2006) :
Cyhoeddwyd: (2005)

Giáo trình kinh tế du lịch
gan: Nguyễn, Văn Đính
Cyhoeddwyd: (2004)

Giáo trình nghiệp vụ phục vụ buồng :
gan: Vũ, Thị Bích Phượng
Cyhoeddwyd: (2005)

Hoàn thiện quản lý nhà nước về lao động trong kinh doanh du lịch ở Việt Nam :
gan: Hoàng, Văn Hoan
Cyhoeddwyd: (2006)

Giáo trình kinh tế du lịch khách sạn
gan: Đinh, Thị Thư
Cyhoeddwyd: (2005)

Giáo trình kinh tế du lịch
gan: Nguyễn, Văn Đính
Cyhoeddwyd: (2005)

Luật du lịch năm 2005 và văn bản hướng dẫn thi hành
Cyhoeddwyd: (2008)

Vietnam tourist guidebook
Cyhoeddwyd: (2001)

Vietnam tourist guidebook
Cyhoeddwyd: (1995)

Thị trường du lịch
gan: Nguyễn, Văn Lưu
Cyhoeddwyd: (1998)

Vietnam tourist guidebook
Cyhoeddwyd: (2000)

Tìm hiểu pháp luật: Luật du lịch nước Cộng Hòa Xã Hội Chủ Nghĩa Việt Nam
Cyhoeddwyd: (2005)

Price Discrimination and the Influence on Foreign Tourists’ Decision of Returning in Hoi An Ancient Town, Vietnam
gan: Nguyen, Le Ngoc Tram
Cyhoeddwyd: (2025)

Một số giải pháp marketing nhằm thu hút khách du lịch đến thành phố Cần Thơ :
gan: Trần, Thị Kim Vân
Cyhoeddwyd: (2014)

'Who are the 'Other' visiting my village?' Profiling the domestic tourist market to ethnic villages in Vietnam's Cetral Highlands
gan: Nguyễn, Thị Thanh Kiều (Calla), et al.
Cyhoeddwyd: (2023)

Sustainable tourism indicators for cities from tourists’ perspectives: the case of Da Lat, Vietnam
gan: Trương, Thị Lan Hương, et al.
Cyhoeddwyd: (2024)

Quy hoạch du lịch
gan: G CAZES
Cyhoeddwyd: (2001)