IMC : an integrated marketing communications exercise /

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IMC : an integrated marketing communications exercise /

Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...

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書目詳細資料
主要作者:	Jakacki, Bernard C.
格式:	圖書
語言:	English
出版:	Cincinnati OH : South-Western College, 2001.
版:	2nd ed.
主題:	Tourism. Advertising. Tourist trade. Tourist trade > Marketing. Communication in marketing. Public relations.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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