IMC : an integrated marketing communications exercise /

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IMC : an integrated marketing communications exercise /

Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...

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书目详细资料
主要作者:	Jakacki, Bernard C.
格式:	图书
语言:	English
出版:	Cincinnati OH : South-Western College, 2001.
版:	2nd ed.
主题:	Tourism. Advertising. Tourist trade. Tourist trade > Marketing. Communication in marketing. Public relations.
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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