IMC : an integrated marketing communications exercise /
Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...
Đã lưu trong:
| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Cincinnati OH :
South-Western College,
2001.
|
| Udgivelse: | 2nd ed. |
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|