Marketing management : cases for creative problem solving /
This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.
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| Format: | Livre |
| Langue: | English |
| Publié: |
Cincinnati, Ohio :
South-Western College,
2001.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion. |
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| Description matérielle: | xi, 180 p. : ill. ; 25.5cm. |
| ISBN: | 0324027370 |