Marketing management : cases for creative problem solving /
This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.
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| Glavni avtor: | |
|---|---|
| Drugi avtorji: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Cincinnati, Ohio :
South-Western College,
2001.
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| Teme: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01313cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 000049357 | ||
| 003 | 9102 | ||
| 005 | 20051111143240.0 | ||
| 008 | 010322b2001 vm 000 eng | ||
| 020 | |a 0324027370 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.802 |b WE-L |
| 100 | 1 | |a Weinstein, Laurence Martin, |d 1944- | |
| 245 | 0 | 0 | |a Marketing management : |b cases for creative problem solving / |c Laurence Martin Weinstein, Madan Annavarjula. |
| 260 | |a Cincinnati, Ohio : |b South-Western College, |c 2001. | ||
| 300 | |a xi, 180 p. : |b ill. ; |c 25.5cm. | ||
| 520 | 3 | |a This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 630 | 0 | 4 | |a Decision making. |
| 650 | 0 | 4 | |a Marketing |x Management |x Case studies. |
| 650 | 0 | 4 | |a Marketing |x Decision making |x Case studies. |
| 700 | 1 | |a Annavarjula, Madan. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||