Marketing management : cases for creative problem solving /
This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.
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| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cincinnati, Ohio :
South-Western College,
2001.
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