Contemporary marketing research /

This book is divided into five parts: An introduction to market research; Creating a research design; Data acquisition; Data analysis; and Market research in action.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: McDaniel, Carl D.
Awduron Eraill: Gates, Roger.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Cincinnati, OH : South-Western College, 1999.
Rhifyn:4th ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Disgrifiad
Crynodeb:This book is divided into five parts: An introduction to market research; Creating a research design; Data acquisition; Data analysis; and Market research in action.
Disgrifiad Corfforoll:1 v. (various pagings) : col. ill. ; 25cm.
ISBN:0324006039