Contemporary marketing research /
This book is divided into five parts: An introduction to market research; Creating a research design; Data acquisition; Data analysis; and Market research in action.
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| Autor principal: | |
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| Outros Autores: | |
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Cincinnati, OH :
South-Western College,
1999.
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| Edição: | 4th ed. |
| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book is divided into five parts: An introduction to market research; Creating a research design; Data acquisition; Data analysis; and Market research in action. |
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| Descrição Física: | 1 v. (various pagings) : col. ill. ; 25cm. |
| ISBN: | 0324006039 |