Contemporary marketing research /

This book is divided into five parts: An introduction to market research; Creating a research design; Data acquisition; Data analysis; and Market research in action.

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Dades bibliogràfiques
Autor principal: McDaniel, Carl D.
Altres autors: Gates, Roger.
Format: Llibre
Idioma:English
Publicat: Cincinnati, OH : South-Western College, 1999.
Edició:4th ed.
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