Contemporary marketing research /
This book is divided into five parts: An introduction to market research; Creating a research design; Data acquisition; Data analysis; and Market research in action.
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cincinnati, OH :
South-Western College,
1999.
|
| Έκδοση: | 4th ed. |
| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
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| 100 | 1 | |a McDaniel, Carl D. | |
| 245 | 0 | 0 | |a Contemporary marketing research / |c Carl McDaniel, Roger Gates. |
| 250 | |a 4th ed. | ||
| 260 | |a Cincinnati, OH : |b South-Western College, |c 1999. | ||
| 300 | |a 1 v. (various pagings) : |b col. ill. ; |c 25cm. | ||
| 520 | 3 | |a This book is divided into five parts: An introduction to market research; Creating a research design; Data acquisition; Data analysis; and Market research in action. | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing research. |
| 700 | 1 | |a Gates, Roger. | |
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| TYP | |a Monograph | ||
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| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||