Marketing ethics : an international perspective. /

Marketing ethics : an international perspective. /

Fundamentals of marketing ethics. Ethics in international marketing practice - cases. Readings in international marketing ethics. Business ethics resources.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Schlegelmilch, Bodo B.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London ; Boston : International Thomson Business Press, 1998.
Pynciau:
Marketing.
Business ethics.
Moral.
Marketing > Moral and ethical aspects.
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Disgrifiad
Crynodeb:Fundamentals of marketing ethics. Ethics in international marketing practice - cases. Readings in international marketing ethics. Business ethics resources.
Disgrifiad Corfforoll:468 p. ; 23.5cm.
ISBN:186152191X

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