Marketing ethics : an international perspective. /
Fundamentals of marketing ethics. Ethics in international marketing practice - cases. Readings in international marketing ethics. Business ethics resources.
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
London ; Boston :
International Thomson Business Press,
1998.
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sažetak: | Fundamentals of marketing ethics. Ethics in international marketing practice - cases. Readings in international marketing ethics. Business ethics resources. |
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| Opis: | 468 p. ; 23.5cm. |
| ISBN: | 186152191X |