Marketing ethics : an international perspective. /
Fundamentals of marketing ethics. Ethics in international marketing practice - cases. Readings in international marketing ethics. Business ethics resources.
Bewaard in:
| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
London ; Boston :
International Thomson Business Press,
1998.
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| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Samenvatting: | Fundamentals of marketing ethics. Ethics in international marketing practice - cases. Readings in international marketing ethics. Business ethics resources. |
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| Fysieke beschrijving: | 468 p. ; 23.5cm. |
| ISBN: | 186152191X |