Marketing ethics : an international perspective. /

Fundamentals of marketing ethics. Ethics in international marketing practice - cases. Readings in international marketing ethics. Business ethics resources.

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Detaylı Bibliyografya
Yazar: Schlegelmilch, Bodo B.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: London ; Boston : International Thomson Business Press, 1998.
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
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