Marketing ethics : an international perspective. /

Fundamentals of marketing ethics. Ethics in international marketing practice - cases. Readings in international marketing ethics. Business ethics resources.

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Bibliographic Details
Main Author: Schlegelmilch, Bodo B.
Format: Book
Language:English
Published: London ; Boston : International Thomson Business Press, 1998.
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Institutions: Mạng thư viện Đại học Đà Nẵng