Managing international students : recruitment to graduation /

Managing international students : recruitment to graduation /

The way we were: a history of the international student. Marketing the product: creating a strategic plan for the institution. Selling the product: deciding on and implementing institutional tactics. Repeat orders: looking after students. Market consolidation: making the most of internal and externa...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Humfrey, Christine.
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Buckingham : Open University Press, 1999.
Aiheet:
College students.
Recruiting.
International education.
Foreign students.
Students, Foreign > Great Britain.
College students > Recruiting > Great Britain.
International education > Great Britain.
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