Managing international students : recruitment to graduation /

The way we were: a history of the international student. Marketing the product: creating a strategic plan for the institution. Selling the product: deciding on and implementing institutional tactics. Repeat orders: looking after students. Market consolidation: making the most of internal and externa...

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Dettagli Bibliografici
Autore principale: Humfrey, Christine.
Natura: Libro
Lingua:English
Pubblicazione: Buckingham : Open University Press, 1999.
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Descrizione
Riassunto:The way we were: a history of the international student. Marketing the product: creating a strategic plan for the institution. Selling the product: deciding on and implementing institutional tactics. Repeat orders: looking after students. Market consolidation: making the most of internal and external resources. The way ahead.
Descrizione fisica:xx, 164 p. ; 21.5cm.
ISBN:0335203078