Managing international students : recruitment to graduation /
The way we were: a history of the international student. Marketing the product: creating a strategic plan for the institution. Selling the product: deciding on and implementing institutional tactics. Repeat orders: looking after students. Market consolidation: making the most of internal and externa...
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Buckingham :
Open University Press,
1999.
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| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumario: | The way we were: a history of the international student. Marketing the product: creating a strategic plan for the institution. Selling the product: deciding on and implementing institutional tactics. Repeat orders: looking after students. Market consolidation: making the most of internal and external resources. The way ahead. |
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| Descripción Física: | xx, 164 p. ; 21.5cm. |
| ISBN: | 0335203078 |