Managing international students : recruitment to graduation /

Managing international students : recruitment to graduation /

The way we were: a history of the international student. Marketing the product: creating a strategic plan for the institution. Selling the product: deciding on and implementing institutional tactics. Repeat orders: looking after students. Market consolidation: making the most of internal and externa...

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Opis bibliograficzny
1. autor: Humfrey, Christine.
Format: Książka
Język:English
Wydane: Buckingham : Open University Press, 1999.
Hasła przedmiotowe:
College students.
Recruiting.
International education.
Foreign students.
Students, Foreign > Great Britain.
College students > Recruiting > Great Britain.
International education > Great Britain.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Opis
Streszczenie:The way we were: a history of the international student. Marketing the product: creating a strategic plan for the institution. Selling the product: deciding on and implementing institutional tactics. Repeat orders: looking after students. Market consolidation: making the most of internal and external resources. The way ahead.
Opis fizyczny:xx, 164 p. ; 21.5cm.
ISBN:0335203078

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