Global marketing : foreign entry, local marketing, and global management /
This book is divided into four parts: Fundamentals; Foreigh entry; Local marketing; and Global management.
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Chicago :
Irwin,
1997.
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| Témata: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Shrnutí: | This book is divided into four parts: Fundamentals; Foreigh entry; Local marketing; and Global management. |
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| Fyzický popis: | xx, 716 p. : ill. (some col.), col. maps. ; 23cm. |
| ISBN: | 0256160511 |