Global marketing : foreign entry, local marketing, and global management /
This book is divided into four parts: Fundamentals; Foreigh entry; Local marketing; and Global management.
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | English |
| Julkaistu: |
Chicago :
Irwin,
1997.
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| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Yhteenveto: | This book is divided into four parts: Fundamentals; Foreigh entry; Local marketing; and Global management. |
|---|---|
| Ulkoasu: | xx, 716 p. : ill. (some col.), col. maps. ; 23cm. |
| ISBN: | 0256160511 |