Global marketing : foreign entry, local marketing, and global management /
This book is divided into four parts: Fundamentals; Foreigh entry; Local marketing; and Global management.
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Chicago :
Irwin,
1997.
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| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is divided into four parts: Fundamentals; Foreigh entry; Local marketing; and Global management. |
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| Description matérielle: | xx, 716 p. : ill. (some col.), col. maps. ; 23cm. |
| ISBN: | 0256160511 |