Global marketing : foreign entry, local marketing, and global management /

Global marketing : foreign entry, local marketing, and global management /

This book is divided into four parts: Fundamentals; Foreigh entry; Local marketing; and Global management.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Johansson, Johny K.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Chicago : Irwin, 1997.
Konular:
Management.
Export marketing.
Export marketing > Management.
Etiketler: Etiketle
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Diğer Bilgiler
Özet:This book is divided into four parts: Fundamentals; Foreigh entry; Local marketing; and Global management.
Fiziksel Özellikler:xx, 716 p. : ill. (some col.), col. maps. ; 23cm.
ISBN:0256160511

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