International and global marketing : concepts and cases /
Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.
Tallennettuna:
| Aineistotyyppi: | Kirja |
|---|---|
| Kieli: | English |
| Julkaistu: |
Chicago :
Irwin,
1995.
|
| Aiheet: | |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Yhteenveto: | Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases. |
|---|---|
| Ulkoasu: | xiii, 640 p. : ill. ; 23cm. |
| ISBN: | 0256157235 |