International and global marketing : concepts and cases /
Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.
में बचाया:
| स्वरूप: | पुस्तक |
|---|---|
| भाषा: | English |
| प्रकाशित: |
Chicago :
Irwin,
1995.
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| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| सारांश: | Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases. |
|---|---|
| भौतिक वर्णन: | xiii, 640 p. : ill. ; 23cm. |
| आईएसबीएन: | 0256157235 |